The Mahindra Thar has always been a symbol of rugged adventure and unshakable toughness. In 2025, Mahindra has taken that legacy a step further with the introduction of the Mahindra Thar Roxx edition — a bold, muscular variant designed to dominate the off-road segment with style and substance. But does it live up to the hype?
Let’s explore what makes the Thar Roxx stand out in a market that’s increasingly shifting toward adventure SUVs.
A New Look for the Bold Explorer
The Mahindra Thar Roxx brings in a fresh design that instantly catches the eye. While staying true to the Thar’s classic boxy silhouette, the Roxx edition features several aesthetic upgrades. This includes:
- A gloss-black grille and contrasting red accents
- Custom ROXX badging
- Bold body graphics and a blacked-out hard top
- Chunky 17-inch alloy wheels with all-terrain tyres
These additions give it a unique road presence, even more aggressive than the standard Thar. Whether you’re cruising the city streets or climbing rocky terrain, the Roxx is built to turn heads.
Built for the Wild
Under the hood, the Thar Roxx remains mechanically identical to its base variant. It offers the same powerful engine choices:
- 2.0L mStallion turbo-petrol engine producing 150 bhp
- 2.2L mHawk diesel engine delivering 130 bhp
Both engines are available with either a 6-speed manual or a 6-speed torque converter automatic. Mahindra has also retained the 4×4 transfer case with low-range gearing and mechanical locking differential — ensuring the Thar Roxx doesn’t just look tough but performs exceptionally in the wild.
Interior and Comfort Upgrades
Inside, the Thar Roxx doesn’t go for luxury — it sticks to the Thar’s rugged personality but adds subtle enhancements for comfort and connectivity. Some highlights include:
- Premium leatherette seats with red contrast stitching
- ROXX-branded floor mats and detailing
- Touchscreen infotainment with Android Auto and Apple CarPlay
- Weather-resistant cabin materials
These touches make long off-road journeys more enjoyable without sacrificing the vehicle’s utilitarian DNA.
Safety and Features
Safety is a priority for Mahindra, and the Thar Roxx continues to offer:
- Dual front airbags
- ABS with EBD
- ESP with roll-over mitigation
- Rear parking sensors
- Hill hold and hill descent control
Although these are carried over from the standard Thar, they reinforce the Roxx as not only an adventure-ready vehicle but also a secure one for daily driving.
Price and Market Position
The Mahindra Thar Roxx is priced slightly above the standard variants, thanks to its visual and cosmetic enhancements. While it doesn’t add major mechanical changes, it gives off a much more customized and premium vibe. For buyers who want to stand out without going for aftermarket modifications, the Roxx is an appealing option.
Conclusion
The Mahindra Thar Roxx is more than just a cosmetic upgrade — it’s a statement. For those who love off-roading and want a bold SUV straight from the showroom with attitude and adventure-ready features, the Roxx ticks all the right boxes. It may not bring significant mechanical changes, but its enhanced looks, factory-fitted upgrades, and off-road DNA make it one of the most exciting variants in the Thar lineup today.
If you’re someone who wants to conquer trails and look good doing it, the Thar Roxx might just be your perfect off-road companion.
